Product Design Architect · Hewlett Packard Enterprise
I make complex infrastructure feel clear and trustworthy.
I'm Greg Furuiye, a product design leader with 11 years of designing cloud infrastructure and technical systems. I start by listening, a habit from my years as a clinical counselor, and use what I hear to bring teams together around simpler products.
Selected work
Case studies from HPE GreenLake
Case study 01
HPE Compute Ops Management
Bringing a cloud server management service to market
I led the design strategy for HPE's server management service on GreenLake, from early customer research through design sprints to launch. It now manages about 50,000 servers worldwide.
Read the case study
Case study 02
Server activation
Cutting first-time server setup in half
Connecting a server's on-board management to HPE's cloud service was one of the hardest steps for systems engineers. Working across two UX and engineering teams, we cut activation time by 50%.
Read the case study
Case study 03
Sustainability insight center
A sustainability dashboard, from concept to launch in three months
I led design strategy and mentored a product designer to ship sustainability metrics across compute, networking and storage on a three-month timeline, delivered on time and shown at HPE Discover 2023.
Read the case studyHow I work
Listen first
Before I was a product designer I was a clinical counselor. That training shapes how I run research and workshops: I listen for what people need, not just what they ask for, and bring those insights back to the team.
Align by making
I brought a design sprint practice, drawing on MIT, IDEO and Sprint, to HPE Compute. Prototypes and shared workshops give product, engineering and leadership one thing to react to, which gets decisions made faster.
Design for scale
As lead product designer on the HPE Design System, I helped build what is now HPE's brand standard for new software. I design patterns that teams can reuse across UI, API documentation and CLI.
About
From the counseling room to the cloud console
My path into product design wasn't a straight line, and I think that's an advantage.
I started with a BFA in graphic design from Colorado State and spent years in visual and brand design. Later I earned an MA in clinical counseling and ran a private practice, where I built the skills I rely on most today: intentional listening, empathy, and making sense of complex human needs.
I joined Hewlett Packard Enterprise in 2015 as a UX designer on HPE OneView, an infrastructure management product that reached 1 million licenses and more than $1 billion in annual revenue. Within two years I was leading a global team of eight designers working alongside 650 engineers and product managers.
Today, as a Product Design Architect, I co-lead product design strategy for the HPE GreenLake cloud management platform, with a focus on Compute Ops Management: dashboards, server provisioning, navigation, approval workflows, and visualizations that turn compute, networking and storage dependencies into something operators can act on.
Away from work you'll find me skiing, playing golf, fly fishing, or traveling to learn new cultures and languages.
Experience
- 2023 – present
Product Design Architect · Hewlett Packard Enterprise
Co-lead product design strategy for HPE GreenLake and Compute Ops Management. Lead facilitator for Activity View ideation, and set up benchmark UX research that measures how well and how quickly infrastructure operators complete tasks.
- 2021 – 2023
Senior Product Designer · Hewlett Packard Enterprise
Mentored designers who shipped 50+ GreenLake features in 2023. Lead product designer on the HPE Design System. Ran design sprints for server activation, an infrastructure notifications engine, and sustainability dashboards.
- 2019 – 2021
Product Designer · Hewlett Packard Enterprise
Ran in-person testing and co-creation sessions with customers managing large infrastructure deployments. Selected for the HPE Fort Collins Leadership Development program.
- 2017 – 2019
UX Design Manager · Hewlett Packard Enterprise
Led a global team of 8 UX designers for HPE OneView. In 2019, my scores as a “Supportive Direct Leader” rose 12 points to 92%, and 96% said they would recommend me as a leader to a friend.
- 2015 – 2017
UX Designer · Hewlett Packard Enterprise
Designed infrastructure health dashboards, capacity planning and configuration interfaces for HPE OneView.
- 2014 – 2015
General Manager · Fort Collins CrossFit
Grew membership 15% in the first year while mentoring coaches and writing programming.
- 1995 – 2014
Designer and clinical counselor
Visual, brand and communication design after my BFA, followed by a private counseling practice from 2010 to 2014.
Education
- MA, Clinical Counseling · Denver Seminary, 2010
- BFA, Graphic Design · Colorado State University, 1995
Certifications
- Product Design · MIT Sloan School of Management
- Certified Sprint 2.0 · Design Sprint Masterclass
- UX Measurement · MeasuringU
Contact
Have a complex system that needs to feel simple?
I'm glad to talk about product design leadership roles, infrastructure and developer-facing products, or design strategy work.
gregfuruiye@gmail.com